No company would be able to survive if continuously gets negative reviews online. For a company, positive online reputation is the gateway to gain maximum traffic and reach out to the target audience. Whether yours is an established brand or newly setup, feedback, especially the positive ones plays a big role in gaining customer’s trust. Positive reviews or negative reviews both have a similar effect on the brand. Today, the world completely dependent on the internet and one can easily find information available with few searches. For online shopping or finding education related service, there are a number of things a user can do while on the internet. There are contents available online in the form of articles, blogs, and news. Moreover, the user can also look for reviews of any online e-commerce sites that makes easier to choose before using the service.
However, brands face a huge setback when customers find negative reviews about the brand and end up avoiding using the service. There can be either doctored criticism or genuine negative customer reviews, which can tarnish the reputation of the brand. This is when you need a reputed ORM Agency.
Online Reputation Management (ORM) is an effective marketing strategy helping company’s blurred image to discard negative reviews against the brand product or service. The main focus of ORM is to discard negative reviews and earn potential customers for the long term.
If you are hiring a reputed ORM agency, then make sure they follow these three important strategies to increase your brand:
1. Creating Recommendations:
According to one survey, it is found that 78% of consumers trust on recommendations. Customers get recommendations from their friends and even from online consumers. So to create recommendations, replace the old or negative content by original and user-based content. Mention user’s needs, demands, and their spoken words in the content. The ORM team can also check the views of customers on social media, forums, and emails. This recommendation strategy works really well. The ultimate aim is to make the reviews positive and brand oriented.
2. Polite and Instant Response:
When a customer places his complaint on the forum or any social media platform, it is the duty of the ORM team to respond to the comments. If not, then customer or target audience may think the company isn’t professional enough to rich out them. In many cases, competitors may write negative comments which will affect the rating on the forums and social media. Talking to customers and engaging with them will make the audience feel that company is customer friendly.
3. Identifying the Influencers:
There are influencers who can be a gem investment to get more target audience. Offering them with giveaway and discounts in products, will allow respective influencers to write about the company and generate traffic. The team must ensure that there is a good research happening to find out the negative influencers. Moreover, the ORM team also needs to work on pushing the negative keywords down from the search engines. Clearing the negative keywords along with using the power of positive influencers will help in gaining maximum traffic.