Evolution Of Digital Marketing | Since the day internet was introduced to Indian audience, there is no looking back. With the invention of internet in India, Digital Marketing has also picked up slowly. However, internet marketing wasn’t approached in the initial stage. The growth was slow and steady. Today, after decades, digital marketing is the primary source of promotion for every small and large company.
Let Us Check The Evolution Of Digital Marketing
- In the year 1990, the term digital marketing was first used for the launch of Archie, the first search engine
- In the year 1993, First clickable web-ad banner was introduced
- In the year 1994, first e-commerce transaction was done and also was year of launch of Yahoo.
- In the year 1997, launch of social media site six degrees.com
- In the year 1998, birth of Google and Yahoo web search
- In the year 2002, launch of LinkedIn
- In the year 2004, Facebook, Gmail was live
- In the year 2005, launch of YouTube
- In the year 2010 launch of Google Buzz and Whats App
- In the year 2014, launch of Facebook Messenger App
From 2000, the year when internet started reaching more and more people, the seed of social media was also sown. Today, more than 170 million people globally use social media, and half the number is covered by Indian audience. This also boosted the growth of digital marketing in India. When any company approaches the Digital Marketing agency in Delhi, it gets the best of the service to reach out the maximum audience. The agency uses different channels that available today to promote the brand and bring maximum return.
Digital Marketing in India- Then and Now:
There is no second thought that digital marketing industry in India is on its peak. It is now used the communication tools that has changed the method of marketing the product. There is a 40 percent annual growth in digital marketing in India, thanks to the internet connectivity that has reached to over 50 crore people in India. In fact, by 2020, there will 76 percent growth in India accessing internet.
1900-2000 Era:
As mentioned above, the first digital marketing term was used in Archie search engine. Later as the year progress and search engine websites like Yahoo and Google launched, the marketing tool also increase. Search engine helped users to find information right from the comfort of home. Marketers also started using SEO techniques like excessive tagging and keyword stuffing, which gave a major boost to digital marketing.
In 2000, the era of iPhone began and so customers started using smartphone devices for product searching purpose. Other smartphone companies too launched their models, giving more access of internet to users. However, for remote people smartphone was still out of reach and so the internet.
2000-2010 Era:
This decade witnessed the solid growth & Evolution Of Digital Marketing . Reputed digital marketing agency in Delhi”Value4Brand” and other regions started using digital medium in a sophisticated method. In fact, in 2007, marketing automation was launched, helping companies to launch multi-channel marketing campaigns. In this era, Evolution Of Digital Marketing was replacing physical counterparts like paper, film and optical. Data storage technology was becoming familiar, further boosting digital marketing. This was also era when Facebook, MySpace, LinkedIn and Twitter were launched, further boosting the digital marketing trend. By the end of 2010, the digital media growth estimated to be 4.5 trillion giving employment to marketers in different areas of digital marketing.
2011-2018 Era
Digital marketing market, specifically in India was boosted due to the emergence of internet reach and 3G penetration. More and more people started using smartphone and opened accounts on different social media platforms. There was a change in lifestyle of people and more users started getting engaged over social media. Experienced and the Best agency in Delhi started using effective internet marketing techniques to approach target audience.
According to one survey:
- 34% of companies were already on social media doing internet marketing by 2016
- 72% of internet marketing companies abolished traditional marketing technique and there was increase in the revenue of 30% by the end of 2017
The decade also witnessed tremendous growth in smartphone usage. According to Internet and Mobile Association of India (IAMAI) by the end of 2015, the total subscribers in India were 980.81 million, which indirectly or directly pushed internet marketing further.
“Evolution Of Digital Marketing“
Digital market is constantly changing according to the market and customer usage. For a Brand, it is important to consult with the Best digital marketing agency in Delhi which remains ahead and offers the best internet marketing solution for brands.
