One of the India’s conglomerate and its director has become a victim of a political case and thus had a huge bad mouth publicity and negative impact over the business and on various stakeholders. Also, the company’s projects were scrapped due to political issues and hence had a negative publicity over the Internet on their name. This was defacing the reputation of both, the company and its director through its negative impact on various major online platforms which include consumer forums, blogs, YouTube and media press sites.
Our aim was to provide the client a positive presence online for the long term, and to reduce the visibilities of the negative content present online. We worked with the client to improve his rankings in the search results. We created a new blog, developed a new website, and promoted his Twitter profile along with other social media accounts. Now, the majorities of link are either owned by him or feature positive news stories about him and the company, including news articles and various directory listings relating to him directly.
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