One of the Delhi based hospital has been involved in an accidental case due to incident of medical negligence and there was a FIR registered on the name of the Doctor and the hospital. By this incident the hospital had a huge bad mouth publicity and negative impact over the business and on various other doctors. Also, the media is lime lighting the case hence had a negative publicity over the Internet.
Our aim was to provide the Hospital a positive presence online for the long term, and to reduce the visibilities of the negative content present online. We worked with the PR communication person of the Hospital to pull up the existing positive content and the created content about the hospital. We created a new blog, developed a new website, and promoted the Facebook page and the YouTube channel along with other social media accounts. Now, the majorities of link are either owned by him or feature positive news stories the hospital, including news articles and various directory listings relating directly.
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