One of the bangalore based well known Immigration and Visa Consultancy , against the company some of their ex employees had posted few negative comments on different complaints and reviews sites.These people wanted to defame the company name. Due to these activities the companies online reputation and the reviews were getting effected which was directly related to the Business Revenue.The company was having monetary loss as well as the reputational loss, because the kind of customer segment they were serving , they were checking the company’s online reviews before visiting them and after looking at the reviews the clients were not turnning up.
We received the request from one of their company employee (via marketing campaigns) to control their online negative reviews and complaints. We worked on the suppression of the negative links and the reviews. We took some steps like asset creation, content marketing, social media management and optimization, reverse seo,creation of micro websites etc. We followed all these steps and promoted the positive content and optimized the same on the given keywords. After 3 months when we analyzed the situation, it is under control, the negative links has been suppresed at 3rd page now the assets which we had developed are coming in first 2 pages.
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