One of the top pharmaceutical company and its director had involved in Good Manufacturing Practice (GMP) Violations, Off Label Marketing, Best Price Fraud, and manufactured compound drugs. This was hurting the reputation of the pharmaceutical company and the sale of the medicine and impacted on the YouTube and media sites.
The objective was to steer away the focus from the negative content by reducing the visibilities of the negative content by switching it with positive content. We ran through the several PR and media news covering the name of the pharma company to engage with meaningful conversation and removed a lot of major covering news articles from major portals.
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