One of the Mumbai based largest builders had a project delayed issue and all covered with negative media publicity hence had a huge bad mouth from the customers bought homes in the project. This was hurting the sales of other projects too.
First of all we have listed down all the negative content about the project which had a bad publicity and consumer complaints by doing a reputation analysis report. There we have segregated the other project’s name which was somehow been also covered negative along with. Then after tracking down we have slowly started removal and burial process so hat media can’t be able to backfire by looking upon reduction in negative links. Then massively we begun the social media campaign in all various ways to promote the brand name along with that project name. couple of newswires and media news came across on the top searches which become the asset now a days. Currently they all have positive lying on first three pages of google search engine.
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