A press release can be a powerful tool for reputation management. Press Releases gets the word out about an event or other newsworthy piece of information, and often portrays a company in a positive light.
But there is, of course, an art to developing, writing, and pitching press releases. That’s why we asked several experts at Value4Brand, a pioneer ORM company in Delhi for their best tips on press releases for reputation management
Follow these tips to write a great press release that will make your company look professional,
Press Releases can sting back if you don’t focus-
- Headlines should be catchy
A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
- Get right to the point
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
- Substantiate with numbers
Leave the artistry to the writers — pack your press release with hard numbers that support the significance of your product or announcement. If you’re claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
- Proof reading is a must
Proofread your press release and let a few other people proofread it as well before sending it out. Even a single mistake can dissuade people from taking you seriously.
- Include your contact information
A common oversight that can render a press release ineffectual is a lack of contact information to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
- One page is best — and two is the maximum
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document.
If you’re putting together Press Releases in response to a reputation problem, you have a key opportunity to identify change and growth for the better in your organization. Be sure to tie what you do for the press release into the reputation problem.
Developing and identifying the right idea for a reputation management press release is just the first step. To really deliver a killer press release, you’ll need to write it carefully and with your reputation in mind. Stay tuned for expert tips from Value4Brand on writing a reputation management press release that gets results.
